There are many apps that I enjoy but there are only a few that I absolutely love.
Here is a list of the apps that are the most important to me and that I respect for their experience and overall design.
I like Uber for making me feel like I can trust it to reliably get me a car on-demand.
The job-to-be-done is to get me in a car as soon as possible, from quick ordering to quick dispatching. This entails:
- making the home screen simple and uncluttered with a clear call-to-action to order a car
- effectively guiding me through the ordering process
- providing accurate, up-to-date information about my ride status
As long as the app is supported by a dense driver network and sophisticated dispatching algorithms, the car will be delivered quickly and the user promise will be fulfilled.
The app could be improved by putting even more focus on the main search element and preventing the eye from being diverted by the eye-catching cards at the bottom.
I like 1Password for making me feel it will keep me safe and be reliable.
The job-to-be-done is to get me into my accounts and to keep other people out. This entails:
- making it easy for me to create logins when I'm signing up for an app
- making it easy for me to fill in my credentials when I need to sign in
- ensuring that the best possible security practices are followed so that unauthorized access does not occur
As long as the app is supported by a page-parsing engine that nearly always recognizes the right form fields, the password will be filled in and the user promise will be fulfilled.
The app could be improved with better visual cues for different vaults and their associated logins, so it's easier to differentiate them and know you're using the right credential.
I like Apple Wallet for making me feel like my credit cards are actually in my phone and that they are safe.
The job-to-be-done is to help me make payments quickly and show my flight boarding passes quickly. This entails:
- making it easy for me to add, view and edit cards
- ensuring the payment mode is triggered as often as possible by reader proximity and providing a way to manually trigger the payment mode if the proximity method fails
- making it easy for me to switch between cards and passes
As long as the app is supported by an effective way for me to authenticate with Face ID or Touch ID, the payments will be completed effectively and the user promise will be fulfilled.
The app could be improved by changing the manual trigger for payment to something better than the double tab of the side button.
Here are some other apps I like:
- Paper by Dropbox
- Hotel Tonight
- Better Habits
- Dark Sky