Mental Health & Wellness Market Map

- healthcare

Mental health and wellness affects almost every aspect of our lives. It encompasses how we feel from moment to moment. It deals with how we perceive our lives. It involves how we cope with stress and tragedy and death. It includes what gives us motivation, fulfillment, meaning and purpose. And it encircles how we perceive and benefit from our relationships.

I set out to learn a bit more about mental health and wellness, so I made a market map of the industry.

Market Categories for Mental Health and Wellness

There appear to be several major market categories within mental health and wellness:

  1. Telemedicine
  2. Meditation
  3. Cognitive behavioral therapy
  4. Addiction
  5. Mood tracking
  6. Brain stimulation
  7. Workplace happiness
  8. Therapist search
  9. Provider software

The industry still seems to be pretty early, with not many billion dollar companies (startup unicorns) quite yet. And at the same time it is an area with an extremely large amount of growing consumer interest.


  • talkspace - Therapy for All
  • ginger - Instant access to complete care.
  • Lyra - A Smarter Approach to Emotional Health
  • AbleTo - A proven path to better behavioral health
  • IESO - Therapy at your convenience


  • Headspace - Live a healthier, happier, more well-rested life with Headspace.
  • Calm - The #1 App for Meditation and Sleep
  • Muse - Technology Enhanced Meditation
  • Ten Percent Happier - Get better at feeling good

Cognitive Behavioral Therapy

  • Pear Therapeutics - Prescription digital therapeutics for the treatment of serious disease.
  • Big Health - Helping millions back to good mental health.
  • SilverCloud - Digital mental health platform
  • Akili Interactive - Time to play your medicine
  • meQuilibrium - Build an Engaged and Agile Workforce
  • Joyable - End-to-end mental health
  • Happify - Overcome stress and negative thoughts. Build resilience.
  • CureApp - Creating the Future of Treatment with an Application


  • Pivot - Pivot is transforming how people quit smoking.
  • Workit Health - Expert, evidence-based addiction care on your phone.

Mood Tracking

  • Feel - World's first emotion sensor and mental health advisor
  • Somatix - Real behavioral change via incentive-assisted health intervention
  • Daylio - Keep a free private diary and capture your day without writing down a single line!
  • Moodpath - Your Mental Health Companion

Brain Stimulation

  • Flow - Medication-free depression treatment
  • ybrain - We study human happiness

Workplace Happiness

  • Coco Health - Performance, stress management, and mental fitness through portable, one-on-one sessions at work.

Therapist Search

  • Sondermind - SonderMind quickly connects you with a local therapist who understands your needs. Let’s get started.

Provider Software

  • Neuroflow - Promoting behavioral health access & engagement in all care settings
  • Quartet Health - Powering collaboration to get people the right care at the right time.
  • Mindstrong - Brain health for life